Not a Niche Way to Succeed in Business

It’s all over every blog, book or theory on building a business of any kind; “Don’t waste your energy trying to do it all, but point your energy and time on one narrowed down specailised area and this will lead to success.” Find a niche- specialise and you will be successful in business. 

Try as I might a 'niche' eludes me. I can’t seem to set my sights on just one tree when there is an amazing forest before my eyes. I find people, their lives, their minds, their relationships, their bodies, their environment, their everything is interconnected.

How can I point my energy in one spot when there is so much consider about human life? I think people who can concentrate on one area are amazing. I envy their focus and commitment, but I have failed business 101.

Maybe it is because I enjoy variety. Maybe it is because I lack the ability to screen out all the other factors and possibilities, but I love seeing all sorts of people with all sorts of issues. It will certainly have a lot to do with the holistic way in which I was trained and the increasing evidence that we are greater than the sum of our parts. 

I see individuals and couples that come in with all manner of conflicts and complaints. I can see couples dealing with child behaviour problems, or parents dealing with coupling after becoming parents. I see old couples married for decades and young couples contemplating a life together.
 
I see people with major life or career decisions and we focus on the future they want to create. I see people needing psychotherapy, blocked by past trauma or needs that were never met.

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